King's Embroidery

For the last 13 years, Kings Embroidery catered to small businesses and schools in San Jose.  They even had a few corporate clients. Although their current customers loved them, their website wasn’t generating new business.  They needed a change.

Next Step had just the solution.  We did a complete overhaul of their website. And then we set up an internet marketing campaign. This is what we did:

  • Highlighted impressive client base. Nothing builds credibility like trust.
  • Showcased services. By the time clients contacted them, most of their questions were already answered.
  • Positioned them ahead of competition. There are hundreds of shops out there.  We set them apart.
  • Targeted scope.  Sought prospects within a 25 mile radius around their shop.
  • Pay Per Click. We made sure  that searches on Google, Yahoo, AOL, etc. resulted in Kings Embroidery jumping to the top.

What happened? Well, their life was never the same again.
  • Revenue tripled after one year of launch.
  • Generated 40 leads a month.
  • Created their highest revenue month in their 13 years of business.
Next Step E-Solutions, simply put, has been our hero here at King's Embroidery. They have helped us become a big-time player in the embroidery and screen printing industry. When we receive a call from a customer, they are already sold on our services, because they have been to our web-site and been convinced that we are the choice for them.

However, it is the pay-per-click campaign that has really unleashed the power of that web-site. Next Step's experts in web marketing have pushed us to the #1 spot for those shopping for embroidery in our area. Large corporations are finding us on the web and deciding that we are the right choice for them, small to medium size businesses are finding their way to King's and our client base is growing at a phenomenal rate. Don't wait, run to the fantastic folks at Next Step and see what they can do for your business.
- Larry Nardi
President
King's Embroidery